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An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
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October 21, 2005
By: TOM BRANNA
Crest introduced a whitening toothpaste that whitens while you sleep. Vivid White Night contains special silica to gently polish teeth and micro-cleansing whiteners to loosen surface stains during the night, making them easier to brush away in the morning. The toothpaste does not contain peroxide and comes in two flavors, Moonlight Mint (peppermint with a hint of vanilla) and Revitalizing Mint (wintergreen with a touch of spice).
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